Marketing final paper

Assume the role of a management consultant reporting to the CEO and Board of Directors at Coca-Cola. In your report, address the following points:

1. Define the marketing problems and opportunities.
2. Analyze Coca-Cola’s marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends.
3. Evaluate Coca-Cola’s product strategy of developing healthy beverages.
4. Explain the underlying logic of Mary Minnick’s emphasis on understanding why people consume beverages.
5. Discuss the underlying logic of the non-carb drinks strategy.
6. Compare and contrast the performance of Coca-Cola and Pepsi.
7. Provide recommendations to management.Pepsi.

Writing the Final PaperThe Final Paper:

1. Must be eight to ten double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style 
2. Must include a title page with the following:
   a. Title of paper
   b. Student’s name
   c. Course name and number
   d. Instructor’s name
   e. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least six scholarly sources, 
7. Must document all sources in APA style, 
8. Must include a separate reference page, formatted according to APA style 

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