Hotel and Lodging Operations Assignment Details – Week 3 Individual Project 1

Week 3 Individual Project

Deliverable length: 200 – 250 word minimum

Course Objective(s):

• Contrast different ownership / management structure common in lodging

A package is one or more items offered to attract groups and guests for a single price. They may be rooms-only packages, or they could include more items such as meals, rental vehicles, or even shows and other entertainment options.

You are the sales and marketing manager of a full-service hotel located in a metropolitan area of a major city. Your hotel provides convention facilities; family accommodations; and good options for couples, newlyweds, anniversaries, and holidays.

• You must develop a package for promotion in the coming year: (select one)
  • A package for conventions
  • A package for newlyweds
  • A package for holiday
• Determine which items you will include in each of these packages.
• For the package you create, discuss the target market (e.g., individuals, groups, leisure travelers, or business travelers).
• After you have created the package, compose a summary of why the package offers an advantage from a marketing/sales perspective.

Please submit your assignment.

You will be graded on the following: