Case study – Zipcar Service

Click here to watch the ZipCar video (link opens in a new window)

Answer the following questions in your initial post:

  1. What is the basic customer need provided by the Zipcar service?
  2. What is the key situation faced by Zipcar service?
  3. List Zipcar service’s main strength (consumer view)
  4. List Zipcar service’s main weakness (consumer view)
  5. Name Zipcar service’s main opportunity
  6. What is Zipcar’s main threat
  7. State Zipcar’s main marketing objective (must synch with # 2, above)
  8. Describe the key target market for Zipcar service
  9. Make one value creation recommendation
  10. Make one value delivery recommendation
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