Case study – Zipcar Service
Click here to watch the ZipCar video (link opens in a new window)
Answer the following questions in your initial post:
- What is the basic customer need provided by the Zipcar service?
- What is the key situation faced by Zipcar service?
- List Zipcar service’s main strength (consumer view)
- List Zipcar service’s main weakness (consumer view)
- Name Zipcar service’s main opportunity
- What is Zipcar’s main threat
- State Zipcar’s main marketing objective (must synch with # 2, above)
- Describe the key target market for Zipcar service
- Make one value creation recommendation
- Make one value delivery recommendation
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