Southern New Hampshire PepsiCo Inc Business Strategy Paper

2-2 Short Paper: Strategy Development Assignment

Task: Submit to complete this assignment

This paper will be composed of two parts:


I: State your overall company strategy to support the business goal of

your chosen business idea, product, or service in technical terms such

as pricing, differentiation, and responsiveness.

Part II: Provide

an initial demand forecast for your product/service for the first six

months of operation. Discuss the technical rationale for your

forecasting method and why it is better than other methods of


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