Southern New Hampshire PepsiCo Inc Business Strategy Paper
2-2 Short Paper: Strategy Development Assignment
This paper will be composed of two parts:
I: State your overall company strategy to support the business goal of
your chosen business idea, product, or service in technical terms such
as pricing, differentiation, and responsiveness.
Part II: Provide
an initial demand forecast for your product/service for the first six
months of operation. Discuss the technical rationale for your
forecasting method and why it is better than other methods of
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