Your planmust contain the following required headings and subheadingsfor the marketing plan (See the marketing plan rubric (Provide link) for specific point assignments)Executive SummarySituation AnalysisCompany analysisCustomer market analysisCompetitive market analysisExternal market environmentSWOT analysisMarketing strategyTarget MarketProductPlacePromotionPriceImplementation and controlReview themarketing plan templatedownloadin the files area (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.Format:Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
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