consumer behavior

ObjectivesThis project provides the opportunity to understand specific behaviors that consumers engage in whenmoving through the acquisition and consumption processes for a specific product, service, or retailer.Through the group project, students will have the opportunity to apply course concepts to their selectedretail product, offering, or service (e.g., apparel, home goods, detergent, snack food, movie theater,health services, automobile, etc).Question attached

 
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