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Literature review – Hifsa Shaukat
the 4 images which are in jpg format have the structure and some dos and donts. please look the other attachements very carefully.3 variables have to be chosen for the literature reviews. you have to find 5 to 6 journals on the 3 variables i have chosen.the 3 variables are brand loyalty, celebrity brand endorsement ad brand endorsement. becasue i have only 3 variables in my concetual framework i willl be needdig 2 reviews of each of the variable stated which has to be related to my topic. Please include in text citations.The attachment cw2 is the format and guidelines. Please refer to ALL THE ATTACHMENTS GIVEN TO YOU . THANKS. Harvard style referncing.2500 words
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