Answer the following questions

1. Explain the five steps in the Media Planning Process.

2. The four types of characteristics used to determine a target market are _______________.

3. Determine a marketing communications budget using competitive parity means correlating the budget to the share of the market and share of voice (SOV) for the industry.

    True

    False

4. Choose two ethical considerations marketing communication professionals face and explain the issues associated with those considerations.

5. Psychographics include age, gender, education, family status, income, ethnicity, or race.

 True

 False

6. The marketing database enables a company to target customers with a specific personal message.

 True

 False

7. Explain how manufacturers (or service providers) and consumers benefit from sales promotions.

8.Objective-and-task budgeting allocates budgeting dollars as a fixed percentage of past sales.

1.  True

    False

2. 9. Explain the role of the FTC and the FDA in marketing communications.

3. 10 Explain the role of self-regulation in advertising and marketing.

11.The brand awareness represents the thoughts and feelings that consumers have when thinking about the brand.

 True

 False

12. The positioning statement is an assertion that represents how the product should be perceived in the minds of the consumer.

 True

 False

13. Explain the three main types of trade promotions.Describe two of the four methods of direct marketing and the benefits and weaknesses of each.

1. The acronym S.M.A.R.T. stands for______________________________.

2. Yankelovich’s MindBase and SRI Consulting Business Intelligence’s VALS system are services that provide geodemographics.

    True

     False

3. Describe the four types of Internet advertising and provide one advantage and one disadvantage for each.

4. Integrated Marketing Communications is using a consistent message over multiple communications tools to increase the value of the message.

    True

     False

5. Explain at least two positives and two negatives of Public Relations

6. .20.Explain the CAN method of determining an effective advertisement and provide an example for each.

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