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Assignment 1: Case Study: Geico
Go to the Geico Website to read the “Total Rewards Program” at http://careers.geico.com/working_at_geico/total_rewards_program.
Write a five to seven (5-7) page paper in which you:
- Determine which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning.
- Create a strategy for ensuring that the Geico plan addresses all of the advantages.
- Evaluate the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Recommend two (2) areas for improvement.
- Assuming employees are unhappy with the current plan, offer two (2) improvements or changes to Geico’s total rewards program.
- Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric:
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Points: 150 |
Assignment 1: Geico Case Study |
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Criteria |
Unacceptable Below 70% F |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Determine which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning. Weight: 25% |
Did not submit or incompletely determined which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and did not submit or incompletely discussed your reasoning. |
Partially determined which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and partially discussed your reasoning. |
Satisfactorily determined which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and satisfactorily discussed your reasoning. |
Thoroughly determined which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and thoroughly discussed your reasoning. |
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2. Create a strategy for ensuring that the Geico plan addresses all of the advantages. |
Did not submit or incompletely created a strategy for ensuring that the Geico plan addresses all of the advantages. |
Partially created a strategy for ensuring that the Geico plan addresses all of the advantages. |
Satisfactorily created a strategy for ensuring that the Geico plan addresses all of the advantages. |
Thoroughly created a strategy for ensuring that the Geico plan addresses all of the advantages. |
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3. Evaluate the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Recommend two (2) areas for improvement. Weight: 20% |
Did not submit or incompletely evaluated the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Did not recommend two (2) areas for improvement. |
Partially evaluated the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Partially recommend two (2) areas for improvement. |
Satisfactorily evaluated the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Satisfactorily recommend two (2) areas for improvement. |
Thoroughly evaluated the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Thoroughly recommend two (2) areas for improvement. |
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4. Assuming employees are unhappy with the current plan, offer two (2) improvements or changes to Geico’s total rewards program. Weight: 20% |
Did not submit or incompletely assumed employees are unhappy with the current plan offered two (2) improvements or changes to Geico’s total rewards program. |
Partially assumed employees are unhappy with the current plan and offered two (2) improvements or changes to Geico’s total rewards program. |
Satisfactorily assumed employees are unhappy with the current plan and offered two (2) improvements or changes to Geico’s total rewards program. |
Thoroughly assumed employees are unhappy with the current plan and offered two (2) improvements or changes to Geico’s total rewards program. |
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5. 5 references Weight: 5% |
No references provided |
Does not meet the required number of references; some or all references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
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6. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
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