BUS 433: Challenges to industry giants and industry change

These are two separate discussion posts, both need to be completed. Any references used should be in APA style. Challenges to Industry Giants In your lifetime, do you think companies such as Coke, McDonald’s, or Google will be overtaken by new, entrepreneurial companies? In a 200-250 word response, indicate why you selected your answer. Industry Change Select an industry. In a 250-300 word response, describe the strategic turning points that caused change in the industry. Identify and describe how one company within the industry successfully reacted to the need for change.

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