Business Marketing, assignment help

1)In Chapter 8, we learned that products go through their own life-cycles (i.e., Introduction, Growth, Maturity, Decline). In the maturity stage of a products’ life-cycle, companies can modify their 1.) market, 2.) product, and/or 3.) marketing mix.

Based on what you learned in Chapter 8, I would like you to identify a product (goods or services) or a brand that you think is currently in the maturity stage and discuss what strategies the company uses to stay competitive.

2)While pricing is important in creating customer value, many companies do not handle pricing well. I would like you to name and briefly discuss a company/brand that has used pricing well and to its advantage (note that a company can use pricing to its advantage when setting prices both low or high).

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