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Case analysis McKinsey article, marketing homework help

Please read the following McKinsey article

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/mind-the-attention-gap-what-brands-need-to-know-about-advertising-today

Based on the reading, comment on the importance of entertainment versus information.

1 page need to be done on word file .

 
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