Choose airline, select market segment, answer questions regarding marketing mix, marketing homework help


Choose any commercial passenger or freight airline. Next, go to their website. Select one market segment and answer the following in regards to their marketing mix.

1. What is the specific product or service you chose?

2. What is the method used to distribute the product or service to the consumer or customer?

3. What pricing strategy are they using for the product or service you chose?

4. How are they promoting the product or service? Give at least three examples.

5. Provide the website address


Limit your paper to 400 words, excluding references. Format and cite your paper in current APA style, including Times New Roman, 12-point font, and double-spaced. Papers must be grammatically sound and free of spelling errors.

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