Disney version of Pokemon go app

I wanna develop an app that is like the Pokemon Go app. I want to develop it to be education for everyone of all ages as well as let people catch disney characters.

Section Two: Branding and Idea Context

Building on your project idea from MBA 515, write a short paper that addresses the following:

 Corporate mission and how the new product or service aligns with it  Defining features of the product(s)/service(s)

o How the product will be marketed internally and externally
o Howthecompanyisdifferentiatingfromcompetition
o Alignment of pricing with market position and corporate mission

 Your substantiated opinion of brand effectivenesss

Section Three: Defining Product or Service Need

For your idea, continue your paper by addressing the following:

 Behavioral and/or lifestyle demographics of the targeted consumer or buying style of organizational buyer and why they are a good choice  What unsatisfied need the product/service fulfills
 How the customer/buyer seeks information to fill the need
 How the product is purchased (characterize the buying situation)

 Why your chosen target market is the best choice

Section Six: Pricing

Using the idea that you have chosen, finish your paper by covering the following:

  •  Explain the fixed and variable costs and how these fit with the company’s short- and long-term goals. Use a narrative with a table to show calculations for cost categories. Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not necessary.
  •  Examine competitors’ pricing and explain reasoning for differences.
  •  Estimate how much you think the target market is willing to pay for your product/service. Is this due to preferences for social responsibility, ethical behavior, or other intangibles?
  •  What pricing strategy (skimming, penetration, economy, or premium) is most appropriate and why?

6 pages APA Style

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