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Assignment

You are members of a dining room management team for a full-service restaurant. Your team is experiencing a decrease in revenue for the last few months, and you need to reflect on and isolate areas of improvement to boost revenue. The process requires that the team look at the overall plan of how it can increase sales from an internal position. Outside sales promotions are done through a marketing agency.

The following characteristics describe your restaurant:

• The concept: seafood
• Style of service: American
• Level of service: upscale

Individual Portion

Each student will select from the following areas and decide how to increase sales though an advantage impact of up-selling and suggestive selling.

· Owner

· Hostess

· Server

The following characteristics describe your restaurant:

• The concept: seafood
• Style of service: American
• Level of service: upscale

Research the concept, the style of service, and the level of service, and propose ways to increase sales in the dining room. Each group member will summarize and present 3 proposed tactics that will work best for the restaurant.

Group Project Forum

This Discussion Forum is an area for the completion of your group project, both individual and group components. In addition to general discussion of the group, there are requirements as outlined below to demonstrate group participation of each member.

While the forum is used for general discussion and collaboration, the following two sections must be completed to receive credit. Your participation in this forum is directly related to the grade you receive

Group Portion

Prepare a PowerPoint presentation to present to your manager with the following.

1. As a group, present your plan to increase sales and how you will implement it to customers in the dining room to boost revenue. Defend your selection.

2. List each service position.

3. For each service staff position, do the following:

• Provide examples (supported by resources) on how each position will increase overall sales.
• Explain how the management team intends to train each service staff department.
• Include an explanation as to how the management team will track individual and team performance.

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