Watch the video on cause related marketing and answer the following questions.

Question one

  • Let’s create a cause marketing campaign for your multi-million-dollar idea from week six.  First, determine the specific cause that you plan to support and explain why/how this cause aligns with your brand.   

Question two

  • Second, select the specific charity organization that supports the cause you referenced in the first question.  Provide the rationale for this specific charity.     

Question three

  • How will you structure this campaign to achieve your results?  In other words, how will your customer become involved with your brand and the charity to support this cause.
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