Watch the video on cause related marketing https://www.lynda.com/Marketing-tutorials/What-cause-marketing/656808/719542-4.html and answer the following questions.
- Let’s create a cause marketing campaign for your multi-million-dollar idea from week six. First, determine the specific cause that you plan to support and explain why/how this cause aligns with your brand.
- Second, select the specific charity organization that supports the cause you referenced in the first question. Provide the rationale for this specific charity.
- How will you structure this campaign to achieve your results? In other words, how will your customer become involved with your brand and the charity to support this cause.