Marketing

Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

• Evaluate the internal and external environments of your selected company using an environmental scan.
• Analyze the competitive advantage of your selected company.
• Evaluate the strategies your selected company uses to create value and gain competitive advantage.
• Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
• Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"