Principles of Management

Please answer each of these questions in short essay form (1-3 paragraphs each). Where appropriate, please use examples to back up your assertions and opinions.

Read Putting the Greek into Yogurt on page 127 of Chapter 5 or here: What ingredients led to Hamdi Ulukaya’s success with Chobani?

2. What are the distinctive competencies illustrated by Ulukaya?

3. Comment on the role that globalization has played in Chobani’s success?

4. If Ulukaya were to ask you what strategy he should adopt going forward, what advice woudl you give him? Be specific and explain?

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