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Wal-Mart Revised its Marketing Strategy 1.In a narrative format discuss the key facts and crit
Each question muat be answered in apa format with not less than 250 words per question.The answers can be found in the reading material and the case study can be found on page 419 of the reading material.Here is a repost of the questions.
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Wal-Mart Revised its Marketing Strategy 1.In a narrative format discuss the key facts and critical issues presented in the case. 2.What in the competitive environment caused Wal-Mart to rethink its marketing strategy?
3.Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment? 4.As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores? |
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