Wal-Mart Revised its Marketing Strategy
When you combine all of the sections in a word count you must post a minimum of 750 words total. Continue to demonstrate your understanding of the concepts by incorporating them into your analysis and/or recommendations. A minimum of two references required. You may use the textbook for one of the two.
The correct way to reference the text in the “Reference” section of each unit’s work is as follows:
Ferrell, O., Hirt, G., & Ferrell, L. (2009). Business in a Changing World. (7th ed.) pg. XX. New York, NY: McGraw-Hill Irwin.
1. In a narrative format discuss the key facts and critical issues presented in the case
2. What in the competitive environment caused Wal-Mart to rethink its marketing strategy?
3. Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment?
4. As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?