- According to the text, businesses enhance their reputation and build trust when they address community needs in a positive way. State your opinion on whether you agree or disagree with this statement. Support your response with at least one (1) example of a well-known business that has improved its reputation through community outreach.
- From the e-Activity, propose two (2) creative strategies that Carnival Cruise Lines could adopt in addition to current efforts in order to improve its image and regain its customer base. Next, suggest two (2) approaches that any company could use in order to minimize potential adverse effects that bad public relations cause. Provide two (2) examples for each approach that demonstrate its potential impact on a company’s image
Week 10 e-Activity
- Go to the Chronicle Herald’s Website and read the article titled, “Bad PR hurting Carnival”, dated September 24, 2013, located at http://thechronicleherald.ca/business/1156476-bad-pr-hurting-carnival. Be prepared to discuss.