Differentiation

The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers.

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

• Select one student’s distribution channel application and critique its fit to the chosen product.

2nd Interactive Response:

• Pick a second student’s distribution channel application and critique its fit to the chosen product.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

RESPONSE #1

Green to Corporate – Customer Channels and Value Module 3 Week 2

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posted Feb 13, 2019 6:21 PM

At Green to Corporate our goal is to establish our product as the best in service for all service members from all branches and backgrounds. Having the knowledge to successfully transfer your skills from resume, , interviewing, hiring process, and getting certified or credentialed in the required skills is the path needed outside of the military. Our products and services is directly from our staff to you so there is no middle man to work around. When using your benefits our counselors will assist you every step of the way from filling out forms to advising on the information needed to complete your funding for the classes and certifications. The value of our product to you is for us to improve and enhance your experience to ensure you get the most out of our service and get you the best job possible.

Green to Corporate is focused on Direct-to-consumer products directly to you the consumer, (Kenton, 2010). This allows for the fastest service with no middle man. Our goal as a not for profit is to focus on building trust and reducing costs to you by ensuring you get the proper training and resources. According to (R. Chinomona and J. Cheng, 2013), a cross examination of the existing empirical evidence indicates that trust reduces uncertainty and transactional cost.

References

Kenton, W. (2010, May 9). Distribution Channel. Retrieved from https://www.investopedia.com/terms/d/distribution-channel.asp

R. Chinomona and J. Cheng. (2013, April 1). Journal of Small Business Management. Retrieved from http://web.a.ebscohost.com.ezproxy.trident.edu:2048/bsi/pdfviewer/pdfviewer?vid=8&sid=a8dbeaa8-18be-4e62-b8cf-7ace034afd8d%40sessionmgr4009

Response # 2

The Dowell School – Week 2 (Distribution Channel)

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posted Feb 13, 2019 6:37 AM

The Dowell School is a transformational, cost effective, and quality childhood development center that offers convenient, flexible, and unique nonstandard hours. The service is tailored around the well-being and development of the children while catering to working parents varied schedules. Distribution or placement is an important part of school’s marketing strategy to successfully deliver their services to their end-users. Important steps to consider when designing distribution strategy includes customer’s evaluation of buying behavior, identifying natural partners, and treating channels with a sales process approach, etc. (Qlutch Marketing, 2019).

Distribution channels are marketing channels that serves as paths for goods and services to move through from the producer to the customers (Ogunrin & Inegbenebor, 2015). This can either be direct or indirect involving intermediaries. The Dowell School’s primary distribution channel is direct. The childcare center will sell directly to their customer by placing the center in a highly visible location saturated with its target demographic.

Secondary distribution channels would include web services and promotions through natural partners, campaigns, and social media. Web services such as Salesforce would be efficient in matching to fit customer needs using proven methods. Promotions through social media is highly targeted, interactive, and unlimited. Natural partners such as neighborhood schools and children’s healthcare organizations will be utilized to grow community presence and build reputation.

References

Ogunrin, F. O., & Inegbenebor, A. U. (2015). Distribution channels and internationalization in a developing-country clothing industry. Journal of Research in Marketing and Entrepreneurship, 17(2), 130-148. doi:10.1108/JRME-03-2014-0006

Qlutch Marketing. (2019). Distribution Channels. Retrieved from http://www.marketingmo.com/strategic-planning/how-…

Module 3 – Background

DISTRIBUTION & MARKETING PLAN

Discussion

The Behavioral Consequences of Service Quality
https://www.researchgate.net/profile/Valarie_Zeithaml/publication/248768479_The_Behavioral_Consequences_of_Service_Quality/links/543d1f660cf20af5cfbfacea/The-Behavioral-Consequences-of-Service-Quality.pdf

The Advantages of a Product Differentiation Strategy
http://smallbusiness.chron.com/advantages-product-differentiation-strategy-17691.html

Service Quality Differentiation Competitive Strategies
http://smallbusiness.chron.com/service-quality-differentiation-competitive-strategies-72197.html

Distribution channels
http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/

Channel Management And Physical Distribution
http://www.fao.org/docrep/004/w3240e/W3240E09.htm

 

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