MKT421 Week 2 DQ#1

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What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

100% Original work ONLY

300-400 words

no cutting or pasting

APA formats for citations and references

 
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