Managing the Marketing and Sales Department, marketing homework help

My hotel brand is TRU, which is a brand under Hilton.

Managing the Marketing & Sales Department

Identify your hotel brand.
Summarize your findings about the parent company. Make sure you list all the other brands operated by the parent company.
Summarize your findings about your hotel brand. Explain how your hotel brand fits into the newer trend of the hospitality industry.
What are the unique twists of your hotel brand? Summarize the most outstanding differentiation points of your brand from the other hotel brands operated by the parent company.
Identify the target market of your hotel brand and identify the characteristics of the target market.
What is the role (responsibilities) of a hotel’s sales office and how does it impact your hotel brand?
As the sales director of your hotel brand, which facts about your hotel brand (property fact book) would you emphasize towards your target?
Identify and briefly explain the different personality types of buyers. As the sales director of your hotel brand, which type of buyer would you prefer the most and explain why.
Reference list.