Management

The creative brief should define the following:

What is going on in the market? Provide an overview of the company and the marketplace.
What are you going to do? What is the objective of your communications plan?
Who? Who is the target market?
Say what? What is the most important message you need to send to your target market?
Why believe? What is your target market’s reason to believe in the product, and why?
How will you communicate? From your Key Assignment draft, expand on any information from your 2 communication vehicles: 1 social media marketing method that you suggest using for your company’s product and 1 direct marketing campaign that you can use to build brand awareness and customize the product’s message to your target market.
Do it! Think about your differentiators using the 4 Ps of marketing—product, place, price, and promotion. Develop 1 slogan or tagline to help capture the target market’s attention that can be used in the social media and direct marketing campaigns.