Discussion

• How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?
• Which of the generic strategies does Lego appear to be using on this case? Provide support for your choice.
• Are changes implemented by Knudstorp an indication of hypercompetition? Defend your position.
• What advice would you give Knudstorp to keep Lego competitive, growing, and relevant?

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