BUS 499_ Innovation

Read Chapter 13 Strategic Entrepreneurship and review the Learn video/lecture, then respond to the following:

Analyze the different approaches to innovation discussed in this chapter to determine which approach you think would be the greatest value to the greatest number of organizations. Explain your rationale.

Create one innovative approach that is not discussed in the textbook for increasing the amount of innovation within a large company. Describe this approach in detail and explain how companies could benefit from it.

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