Principles of Sales and Marketing

As an international college student, you are aware that knowledge of the English language is very important to succeed in the USA. You are planning to be an independent ESL tutor to generate some extra income.

1. Perform market research using secondary data sources (for example, census.gov) to identify the target audience in your area.                                                         3 points
2. Who are your competitors? Analyze their Strengths and Weaknesses. Explain how you could be a better choice for your potential customers.                            3 points
3. What pricing concept(s) will you use to set the price for the service you will provide?                                                                                                                    2 points

How are you planning to communicate with your target audience and advertise the service?

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