Case Study

1. Summarize the case study in one paragraph.  I specifically want you to focus on three major components :

a. RadioShack’s core strength

b. The strategy used by RadioShack in the 1990s

c. The reason behind the failure of the new strategy

2. Use the “Product/Market Expansion Grid” to describe RadioShack’s strategy that they started in the mid-1990s? Clearly explain the rationale behind your choice.

single-spaced word document and should not exceed two pages. Ensure that your name is clearly printed on top.

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