Market Capitalization (Case Analysis)

After reading the case “E-commerce at Yunnan Lucky Air,” reflect on the challenges of the organization as they relate to costs.

1. Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm.
2. Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed.
3. How can the tactic be implemented within the scope of the overall strategy?

Paper and all citations should be in APA format.