COMPREHENSIVE INTERNATIONAL BUSINESS PLAN

This assessment requires you to develop the remaining sections of a comprehensive international business plan for your selected organisation in the new Asian country target market.

The aim is to do further research and analysis to recommend a market entry strategy that will enable the organisation to achieve its objectives in the new market. This includes: identifying market opportunities for the organisation’s products /services recommendations, if any, regarding product/service modification or adaptations required for market success market entry strategy options and recommendation for a preferred option marketing and R&D considerations recommendations regarding production international human resources management (HRM) issues and considerations.