resort operations, management quiz 1

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 1Question 2. 2. Tourists have greater latitude in their vacation choices due to (Points : 1)

  global climate changes
  advances in technology
  access to the Internet
  increasing prosperity and tourism options

1. All resort operations will need to consider their future return on investment (R.O.I.) in order to recoup the capital outlays needed to develop a resort. Management will need to predict (Points : 1)

  which employees would be best groomed for advancement
  trends in business spending patterns
  demand for transportation to their resort city
  future trends in consumer preferences and spending patterns

Question 3. 3. Marketing is an important challenge because of increasing competition for guests’ time and money. (Points : 1)

  True
  False

Question 4. 4. Resorts approach their customers as (Points : 1)

  carefully as possible
  welcome visitors
  guests rather than visitors
  potential investors

Question 5. 5. A differentiation strategy encourages a firm to seek uniqueness along some dimension of its product that is valued by consumers. (Points : 1)

  True
  False

Question 6. 6. The origins of resorts can be traced back to (Points : 1)

 
the ancient Greeks

 
Roman times

 
Alexander the Great

 

Question 7. 7. In conducting an environmental scanning exercise, the ____ involves operations within the organization. (Points : 1)

  task environment
  internal environment
  social/global environment
  natural environment
 Walt Disney

Question 8. 8. Given the long-term nature of resort development and the symbiosis between its business success with the health of surrounding environments and communities, sustainable development becomes a fundamental principle for resort businesses. (Points : 1)

  True
  False

Question 9. 9. In today’s environment, the term “spa” typically signifies a health resort or service. The term is derived from (Points : 1)

  the ancient Greek city of Sparta
  the Spanish town of Spabadell
  the Roman god of health, Spartecles
  the town of Spa in Belgium

Question 10. 10. The Family Life Cycle Theory (Points : 1)

 
reflects the changing socio-economic circumstances within households

 
follows a typical nuclear family through its stages of growth and change

 
is a complex specification of family life

 
all of the above

 
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