Integrated Marketing Campaign in the US, marketing homework help
Choose one company from one of the following categories:
- Automobile Manufacturer (i.e. Nissan, Volkswagen, GMC, etc.)
- Department Store (JC Penney, Target, Walmart, etc.)
- Fast food restaurants (McDonalds, Burger King, Sonic, etc.)
- Bank (USAA, Compass Bank, Wells Fargo, etc.)
- Airlines (American Airlines, Southwest, United Airlines, etc.)
- Technology (Microsoft, Apple, Google, etc.)
- Travel sites (Expedia, Orbitz, Priceline, etc.)
Visit the company’s website and various social media platforms. In a 3- to 4-page paper, analyze how the company successfully integrated its advertising on social media. You are required to address all of the following:
- What messages are presented in four different advertising campaigns such as the Internet, Facebook, Twitter, and/or television? How are they different or similar?
- What is the slogan used in the advertisement?
- Is the company successful in persuading you to buy or patronize its products or services? Why or why not?
- What do you think is the most effective advertising campaign?
- Is the company successful in integrating its advertising and social media strategies?
Your paper should adhere to these standards:
- Be 3-4 pages in length, not including the title or reference pages
- Integrate concepts from the readings and module content
- Include at least three academic references to support your work, including one peer-reviewed article preferably from the CSU-Global library
- Follow the CSU-Global Guide to Writing and APA Requirements
A grading rubric in the Module 1 folder and an electronic resource guide have been developed to support your efforts.
Important Note: This paper must be written formally and may not have any personal experiences added.
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