Study Case (4 pages)

1) What is innovative about Zara? What are the major differences in Zara’a supply chain process when compared with that of M&S?

2) Why is it so difficult for M&S to start playing the “fashion” game? What do you think of the programs launched by Peter Salsbury in response to the troubles at M&S?

3) If you were on the board of directors of M&S, what questions would you ask of the new Chairman and Chief Executive, Luc Vandevelde? What if any guidance would you offer to turning M&S around? Compare M&S approach to that of Inditex, Zara’s parent company?

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