competitor analysis, B2B Marketing Assignment
This is a group assignment. thus only roughly about 600 words is required. the company we were given is called train rights.. it basically gives training based on certain courses ex:mining courses, construction courses.. we initially discusssed on the things we were going to analyse… for me, the market/ industry im analysing is construction (please make a table of how each elements of pestel affect construction training.. the competitor im analysing is ‘Foresite’.ive attached a sample of how the industry analysis should look like .. and for company analysis , you only need to do “-Network Map / ARA Analysis, -Channel Integration map and Delivery channel map” (Look at the guideline of the assignment secton b …