Marketing Plan, marketing homework help

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product. Throughout the earlier modules, you have been developing different aspects of a marketing plan for the WBC company.

In this assignment, you will work on the fifth and final section of the Marketing Plan for the product you have selected/ created. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5). Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

Directions:

Complete the following in MS Word:

• Promotion Mix
  • Advertising
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Public Relations
• Brand Management
  • Branding Strategies
  • Emotional Branding
  • Brand Extension
• Global Markets
  • Opportunities & Challenges

Executive Summary

• Marketing Implementation & Evaluation
• Careers in Marketing

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

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