Promoting YOU as a Brand 4-6 Page Paper

Marketing Communication

Assignment 2: Promoting YOU as a Brand

Every one of us is our own brand, and in this assignment you will analyze Your Brand!

Write a four to six (4-6) page paper in which you address the following personal branding questions:

1. Examine your personal skills:

• What is your area of expertise?
• What valuable skills do you have to offer?
• Where can you improve?

2. Analyze your career goals:

• What do you want to accomplish? (e.g., obtain a new job, get a better position in your current company, reinvent yourself, obtain fame, etc.)

3. Define your aspirations:

• What do you want to be known for?
• What steps can you take to get there?

4. Assess your job personality:

• Go to http://www.theguardian.com/lifeandstyle/2014/nov/1… and take the Job Personality Test.
  • What do the results identify about your current employment?
  • What direction do the results show your career might take?

5. Analyze your current career emulation:

• Research individuals that are currently in the position that you want.
  • What are people in such positions doing?
  • What displays when you Google their name or a specific job title that you are seeking? Document what you find and address how you can (or have) accomplish(ed) similar achievements.

6. Examine the potential opportunities for networking within your general career domain.

• According to the U.S. Department of Labor (2009), career networking is how over 60% of individuals find jobs.
  • Suggest the individuals / groups of individuals that you might use to network within your career domain.

7. Assess your social media presence:

• Do you currently have accounts on Linked In, Classmates, Facebook, etc.? If so, what could you do to improve your presence on these Websites? If not, which Websites would you consider signing up for?
• Are there any additional social media Websites that you would consider maintaining? Why or why not?

8. Format your assignment according to the following formatting requirements:

• Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
• Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page is not included in the required page length.
• Note: There are no reference or APA requirements for this assignment.

The specific course learning outcomes associated with this assignment are:

• Evaluate the role communication plays in marketing programs.
• Analyze the advertising tools available to determine which ones to use for a specific situation.
• Analyze media tools that can be used to enhance marketing communications.
• Use technology and information resources to research issues in marketing communications.
• Write clearly and concisely about marketing communications using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

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