marketing mix (word count: 700 words, APA format, references )

MKG425 – CT 4 In this assignment, focus on a small business. In a well-written paper, cover the following:

• An explanation of the importance of extending the product lifecycle for a business using a promotional strategy.
• At least one concept (increasing frequency of use, increasing the number of users, finding new users, and changing package sizes, labels, or product quality) that can be utilized in your promotional plan.

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