Patents Copyrights Trademarks 1 and 2

There are two assignments that will need to be completed , I have listed both assignments below that will need to be completed. Please complete both assignments .

Book : Bouchoux, D. (2013). Intellectual property: The law of trademarks, copyrights, patents, and trade secrets. (4th ed.). Cengage.

ISBN: 9781111648572

Assignment 1 : Trademark

• Eric seeks to trademark the name McJobs for his international company that is a broker for employment agencies catering to finding employment for entry level jobs. What is the process Eric must follow to secure, register, and maintain this trademark?

The requirements below must be met for your paper to be accepted and graded:

• Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, EHow, blogs, etc. are not acceptable for academic writing.

Assignment 2 : Trademark Infringement

Mr. Burger represents McDonalds. He discovers that when you type in “McDonalds.com” you are immediately taken to the homepage of McJobs. He then had to acknowledge several advertisements for employment agencies before being able to leave the website. Discuss how you would advise McDonalds to proceed. Discuss the remedies available to McDonalds. What defenses would you anticipate?

The requirements below must be met for your paper to be accepted and graded:

• Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

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