Part 1

Apple is considering launching a new business unit.

Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.

Part 2

Market Research Case Study Analysis

Describe a business situation in 175 words where market research can influence decision making.

Select three research methods from the following list:

Primary

Secondary

Qualitative

Quantitative

Mixed

Analyze each selected research method in 175 words as it relates to your selected business situation.

Research Method	Analysis as related to business situation

Compare the use of observational versus experimental research for the business situation in a total of 350 words.

	Pros	Cons
Observational Research
Experimental Research

Explain in 175 words which type of research method would work best for the selected business situation.

References

APA-formatted citation

APA-formatted citation

 

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