Marketing Communication Discussion

Marketing Communication

“Selling A Service” Please respond to the following:

• Watch the video titled “Zappos” (5:21) below.
  • Click here to view the video if it is not appearing or playing correctly above.
• Next, evaluate Zappos’ approach to social media, focusing on key elements of the company’s social media strategy. Assess the effectiveness of Zappos’ online marketing and analyze two (2) or more methods in which the company has incorporated its social media strategy.

***This is a discussion, NOT a paper. Need 2 strong paragraphs and references.***

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