marketing in the digital age mktg628 1702a 01, business and finance homework help
develop a power point presentation of 8-11 slides for a proposal including 200-250 words of speaker notes per slides. 1. the proposal should begin with a brief explanation of each separate technique 1-2 slides. 2. present your evaluation of each techniques strategic contribution to the e business’s market leadership 3-4 slides. the specific technique that you should evaluate in your plan include the following personalized customer interaction. customer relationship management (CRM), customer experience management (CEM), interactive relationship marketing, mass customization, customerization. 3. conclude with a proposed plan for intergreting all of the strategic technique to achieve the e business’s CRM and relationship marketing objectives 4-5 slides. use the presentation note section to describe concept application in detail.