Marketing (200 words)
Marketers rely on several variants of marketing research to make decisions. Every decision is typically based on what it is known about the target audience.
Questions
- How have social media affected your behavior as a consumer? Cite an example.
- According to your example, what would be more appropriate to conduct social media research: qualitative or quantitative methods? Why?
- What steps could a company apply to minimize biases associated with social media research?
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