Read the Chapter 1 Case: Real Choices at Colgate-Palmolive, marketing homework help

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Read the Chapter 1 Case: Real Choices at Colgate-Palmolive

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Summarize the case and identify the dilemma facing Colgate-Palmolive.

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Research the product at www.colgatewisp.com. Discuss each element of the marketing mix for Wisp.

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A key to long-term business success lies in a firm’s ability to offer value to customers through its product offerings. Identify and discuss the key sources of value at Colgate-Palmolive. How might these value-adding properties be communicated to customers?

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What decision(s) do you recommend to Colgate-Palmolive? Discuss specific implementation tactics supporting your recommendation. Within the discussion identify the target market, market segment(s) and the competitive advantage.

 

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