Case Essay

My qustion is: What opportunities and challenges do the stakeholders identified present to the firm.

I already have the outline, you need follow that and add some new ideas for me, plz.

Opportunities:

Opportunity to choose to cure so many suffering from river blindness.

Show that Merk company does in fact choose people over profit.

Publicity Merk would get for discovering cure.

Challenges

Ethics over profit- cost vs. benefit.

Ceo would not be true to his word that company puts people first.

The essay should be around 2 pgs, and just 1 reference.

I only do this question. And because it is a group paper, I only do a seperate one. I do not need introduction and conclusion for the whole case.

I will give your the case.