Promotion Analysis ” Looking for Robert F Only”
Read Chapters 16 and 17, and the 10-4b Branding section on page 181 (bottom of page) in the MKTG textbook.
Visit the Thomson CompuMark web site. Explore the company history, it products, and it
service.
Iacobucci, D. (2001) Kellogg on marketing. New York: John Wiley & Sons
Porter, M.E. (1998). Competitive strategy: Techniques for analyzing industries and competitors. New York: Simon & Schuster.
Promotion Analysis
Submit your analysis for the final P (promotion) for your chosen company’s product/service. Your analysis should cover all the aspects related to promoting the product, sales process, or techniques, choices of who represents the product, company’s communication and related to promoting the product, including to the customer, as well as to other promotional audiences:
- What is the communication strategy?
- What are the communication channels/media?
- Who represents the product?
- What is the sales approach?
- What examples of sales techniques can you provide?Include in your analysis an evaluation of their promotion strategy:
- What works?
- How could they improve?
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