final questions

Instructions to students

Use of examples, flow charts, diagram provide better illustration of the answers (provided they are they are right ones) and helps in grading.

Please note:

Answers are based on you wrote and not what you “really meant” or “intended say.”
Quality and not quantity counts.
Use paragraphs and sub headings as required for better readability; it also helps in grading.

Chapter 12

Designing and Managing Integrated Marketing Channels

What are the channel member functions?Describe with examples
What types of conflicts arise in channels? What causes the conflict and how it can be managed?
What is a vertical a marketing system (VMS)?How is different from a conventional system? Describe the three vertical marketing systems.Provide examples (Use Graphs or charts).
Explain multichannel distribution systems with an example.

Chapter 14

Designing and Managing Integrated Marketing Communications

What is integrated marketing communication (IMC)?Why integrate?
Name and describe briefly different elements of marketing communication mix.
Describe methods of setting communication budget.
Name and briefly describe the steps in developing effective communications ( use a flow chart)

Chapter 16

Managing digital communications

What are the advantages and disadvantages of online marketing communications?
A Web site’s ease of use and physical attractiveness are important to marketers because consumers use them to judge a site’s performance. Please explain three things marketers should do to ensure high ratings on each.
What is paid search advertising, and how do marketers use it?
Identify the seven key design elements (7 Cs) for an effective Web site. Do you feel they are relevant in a mobile advertising context? Why or why not?

Chapter 17

Managing Personal Communications: Personal Selling

What is relationship selling? How is it different from transaction oriented selling?
Describe the six positions sales representative covers. Rank them in the order of effectiveness.
Name and describe the six major steps in effective selling process. What may be the most difficult step for most salespeople?
Describe workload approach to determine the size of sales force needed.
Name and briefly describe the steps in designing a sales force.