Please refer to the attached Introduction file
Lab 3: Utilize a web analytics dashboard to analyse patterns of web traffic behavior
Lab 4: Develop a content strategy using social media writing techniques to repurpose and reposition content to achieve a desired impact (Web-trends on Facebook)
Lab 5: Demonstrate the Ethical Use of appropriate social media and understand the ethical tensions of collecting data from users.
Final Assignment:
create a social media campaign targeted to a desired audience for an organization. In doing so, you have to identify the target audience(s), appropriate channels and platforms, and formulate a content strategy and schedule.
Track preliminary results using a web analytics tool, and report findings and recommend actionable conclusions (as with Lab 3).
E-Book:
Note:
References must be utilized preferably Harvard Business review (Cited text and quotes and Harvard referencing system must be used for any reference utilized).
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