Marketing manager boost slaes and market share
Assume that you are a marketing manager for HP Computers. Several competitors have recently begun to cut prices to retailers and also to offer more aggressive channel allowances to boost sales and market share.
- What options do you have as a response to the competitive price declines?
- What are the risks associated with each of the options?
- Assuming HP is the market leader in its category, what response to the price cuts do you recommend?
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