Sales Management

Course Textbook

Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., Jr., & Williams, M. R. (2015). Sales management: Analysis and decision making (9th ed.). New York, NY: Routledge.

Read Chapter 6

Six interrelated steps are: Assess Sales training Needs, Set Training Objectives, Evaluate training Alternatives, Design Sales Training Program, Perform Sales Training and conduct Follow-up and Evaluation.

Developing a Sales Training Process

You are a sales manager for a corporation that sells software to local businesses. You have been asked to create a new training process for a new group of salespeople who have been recently hired. Describe your sales training process using the six interrelated steps discussed in your textbook. Be sure to identify specific, measurable, and obtainable sales training objectives.

Your process should consist of at least three pages, not counting a title page or reference page Make sure that any sources used, including your textbook, are cited and referenced properly using APA formatting. Outside sources other than your textbook are not required but can add depth to your response.

Information about accessing the grading rubric for this assignment is provided below.

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